Around motorcycles since the day she was born, Jody Perewitz has taken to the family business like a fish to water. She's had a hand in building numerous motorcycles, most notably her own 1963 Harley Davidson Panhead, but she decided long ago that she didn't want to be completely in her famous father's shadow. Jody has successfully focused her talents toward the marketing and growth of the Perewitz name to an instantly recognizable brand. Through these efforts she's gained the respect and admiration of the motorcycle industry in her own right.
Where her father's visions are seen by his ‘art in motion' motorcycles, Jody's are seen through the growth of the brand both locally and nationally. A few years ago “Perewitz” meant just Dave. Now, through the company's growth and Jody's hard work, “Perewitz” means a dedicated, talented team led by Dave. She's the driving force behind the massive amounts of exposure the brand gets throughout the year by the team attending dozens of trade shows and the hundreds of celebrity appearances by her father each year.
Jody Perewitz
Jody designs all of the Perewitz merchandise, which depicts ‘The Look' of the growing brand name. She, too, designs all of the company's collateral material to ensure a consistent brand image.
Branching out somewhat on her own a little, Jody is currently building a new bike. This bike will depict the Perewitz image with a new look. The bike will have a uniqueness that will set it apart from others of it kind.
She organizes the popular “Perewitz Bike Night” series during the summer season at their shop. Each of the events is attended by hundreds, if not thousands, of motorcyclists. In this family business, Jody is also the webmaster for both the company site and Dave's personal MySpace page.
Jody recently graduated from Bridgewater State College as a Political Science major. While she was in college she juggled work and school but was determined to get her degree. Along with work and school, Jody was a multi-award winning member of the Equestrian Team. In her spare time she is always riding horses, whether it is four legged or iron.
Jody is certainly no longer in her father's shadow, but she has recently decided to add something else to her resume; painter. She is learning this skill from the best in the business. As the Perewitz legacy continues, who knows, the “King of Flames” some day may not be a ‘king' at all.